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Terms & Conditions

Printable version

All Young Lions taking part in the Young Lions Finland 2017 Cyber competition must be 30 years of age or younger, born on or after 26 June 1986. The competitors taking part must also be employed by a creative agency or a media agency (ie. competitors must have a valid contract with an agency). Unfortunately students are not allowed to take part in the competition. However, if a student has a valid trainee contract with a creative agency, he/she is allowed to participate in the competition (in this case a proof of employment is needed).

People entering in creative categories (Print, Cyber & Film) can’t enter to Media or Marketers categories.

The competitors taking part enter the competition in teams of two. At least one of the team must have a Finnish nationality and both of the team members must live and work permanently in Finland for a Finnish company. The team members can work for the same company or for two different companies. The team can enter once in every creative category (=Print, Cyber & Film). Please note that a person cannot enter the competition categories with different team members.

Teams do not have to register in advance to creative categories (=Print, Cyber & Film).

The Young Lions Finland 2017 competition commences when the brief of the competition is published on Friday 10th March at 4PM. The competition closes on Sunday 12th March at 4PM, all the entries must be submitted before that. Entries submitted after the deadline will be discarded.

A Jury appointed by Sanoma Media Finland will choose the winning work. The Jury will consist of members of agencies and advertisers. All the entries will be judged anonymously, so do not indicate your name, name of your company or any identifiable information on your work.

The winning teams of all the competition categories (Print, Cyber, Film , Media & Marketers) will be sent by Sanoma Media Finland to the Cannes Lions International Festival of Creativity to compete in the international Cannes Young Lions competition. Cannes Lions will be held 17–24 June in 2017 and the Young Lions competitions will be held during the festival week. The winning teams must be ready to travel and to compete in Cannes 16–25 June 2017. Sanoma will sponsor Festival Passes, flights and accommodation for the teams for the period of the whole Festival.

All work created as part of the Young Lions Finland 2016 competition remains the property of Sanoma Media Finland and can be made available for use by the participating client as they wish. Sanoma nor the client will not pay for creating the work or the use of the work created for the competition or translating the work (from English to Finnish).

Competition Dates

The competition: 10.–12.3.
Print, Cyber & Film Jury: 28.3.
Media & Marketers Jury: 29.3.
The shortlists will be announced: 6.4.
The results will be announced: 11.5.

The Instructions

The teams taking part in the Cyber category must create an integrated digital campaign with a social media dimension, explaining how the use of digital media answers the brief in a creative way. The teams must use at least three different digital medium (or social media platforms) in their work. The submitted work must include the following:

  • The use of at least three different digital medium or social media platforms
  • Written submission of the campaign including:
    • Campaign summary (max. 150 words)
    • Creative insight (max. 150 words)
    • Your solution to the brief (ie. the tools, platforms, technologies used, max. 150 words)
    • Answer to the questions: how does your campaign work and solves the problem of the client? (max. 150 words)
  • An image summary of the campaign

The teams will submit their work as a PDF file (max. file size is 5 MB).

The Teams must use only images from Getty Images. Free download facility from will be made available for every team (Rights Free material) for the competition. The teams may however use drawings, graphics and illustrations created by the team (no photographs).

The work will be judged anonymously. Do not indicate your names, names of your companies or any other recognisable information on your work or in the title of the work.


The submission of the work will be made with a submission form. The concrete file (or files) has to be uploaded to a cloud (like Dropbox) and then provide a link to the file on the submission form. Remember to fill in all the fields in the submission form.

The form will be online at the Young Lions website during the competition. Please have a look at the form well in advance before the submission deadline.

The form will be taken off after the competition deadline (12 March 2017 at 4PM).

YLF HOTLINE is here to help if you have any questions!

You can reach the hotline via Young Lions Finland Facebook page, email or phone: / / 040 156 1766.

YLF HOTLINE will also be on-call during the competition:

Friday 10 March: 4PM–9PM
Saturday 11 March: 9AM–4PM
Sunday 12 March: 9AM–4PM